التربية الإعلامية لجمهور وسائل الاعلام : بين إمكانيات المتلقي و مساهمات وسائل الاعلام

الملخص EN

The aim of this study is to define Media Literacy and to show its active role in media scene witch knows a free information outflow due to the diversity of information resources and means of communication.

We tried also to enlighten the concept of Media Literacy and show its importance for the receiving people of its content and what are the procedures and mechanisms used in that.

The study aimed also to show the role of means of communication to implement the idea of Media Literacy through both the theory of Social Responsibility and the Value Media Determinism theory.