دور نظام المعلومات في البناء الاستراتيجي لخطط الاتصال بالمؤسسة الاقتصادية في ظل المنافسة : دراسة ميدانية بشركة ترست للتأمينات-الجزائر

الملخص EN

The objective of this study is to research the role of the information system in the strategic construction of plans for contacting in the economic institution In light of the information revolution that Impose each institution to invest in "treated information" As a capital that guarantees the continuity and development of the competitive capabilities, we conducted a field study on a sample of Trust Insurance Agency We concluded that there is an important role for the information system in controlling the company's contact plans in an environment full of competing insurance companies.