الاتصال المؤسساتي في القطاع الجمعوي و آليات تجسيد التنمية المحلية في ضوء ثقافة المجتمع : دراسة نظرية تحليلية

الملخص EN

Society's culture has a prominent and effective role in connecting individuals and groups, it works to consolidate their relationships and different links and direct them to serve local development in line with their reference framework, which is embodied in the exercise of that culture by the various means and resources available and legitimate on the ground.

The various types of associations are concerned with disseminating awareness, disseminating developmental ideas, activating them, and participating in their realization voluntarily and free of charge; to promote and raise the levels of local development in all areas: social, cultural, economic and other, for this reason associations resort to building relationships with various actors in society (volunteer members, sponsoring institutions and bodies, state organs, etc.

) to adopt the mechanisms of corporate communication planned and calculated to achieve the goals set through the site of citizenship and the embodiment of the principles of social responsibility, ecological and cultural in light of the constituents and values of the identity of the Society.

This paper seeks to reveal the figurations and objectives of corporate communication in the associative sector and their mechanisms to realizing local development in the light of the culture of society.