خلق القيمة المشتركة كمفهوم جديد في أخلاقيات الأعمال للشركات : منظور تحليلي

الملخص EN

This study aims to provide shared value creation as a new concept in companies’ business ethics for more moral commitment in companies’ business activity.

Based on the descriptive analytical method, we described the concept of shared value and the integration process of shared value into the company strategy and with business ethics.

We provided model to create a shared value and we also found that shared value creation is an umbrella for all business ethics concepts.

Key words: creating shared value, business ethics, corporate social responsibility, corporate citizenship, bottom of the pyramid theory, stakeholder theory, Sustainability and Social Entrepreneurship.