القيم في برامج التنمية المجتمعية في مصر

الملخص EN

This study seeks to identify the role of social development programs in satellite channels in strengthening in Teenagers, this study depends on the media survey method for a sample of teenagers aged between (18- 21) years, the study was conducted on a sample of 400 female and male Egyptian university students Zagazig University and the Russian University, the current study depended on the questionnaire form, study results: The percentage of teenagers watching in the study sample for programs that (sometimes) are interested in developing society at a rate 59.7%, Among the following most important programs, the "Al Sadma" program was watched by teenagers in the first place, as the most important community development program with a percentage 24.78%, Followed by the "Khawatir" program 23.79%, Then "Warta Ensania" 18.32%, Followed by the “Qomrah” program with a percentage 18.07%, and finally, "Al- Ha'ir" program with a percentage 15.02%, one of the most important aspects of teenagers benefit from the study sample was from watching community development program, "Strengthening their positive values" in the first place as the most important benefit, by 28.58%, And it is followed by "Acquisition of New Values" by 27.13%, Then, "Changing negative behaviors" by 26.53%, Finally, the "No benefit" program at a rate of 17.74%, One of the most important reasons for teenagers to watch community development programs "To know the guests reactions towards the representative scenes presented by the programs" in the first place as the most important reasons for watching, by 13.72%, followed by "Identifying values and behaviors in other societies" by 13.15%, Then, "Presentation of values and behaviors in the programs in a simple way" by 12.75%.

As for the fourth place, it came The inclination and desire to pursue such programs with a rate 11.15%, It is followed by Spending leisure time at 10.75, While Entertainment came with 10.51%, As for the seventh ranking The richness of the program information in terms of size and type with a rate of 9.74%, Followed by Diversification in filming locations with 9.40%, Finally, the Broadcasters Style is attractive 8.78%.