جودة خدمات التأمين من وجهة نظر الزبون : دراسة حالة الشركة الجزائرية للتأمينات وكالة الوادي

الملخص EN

This study aims at identifying the quality and evaluation of insurance services by addressing the following problems: How can the quality of insurance services be assessed from the perspective of customers of the Algerian Insurance Company (CAAT)، and in the field study we tried to evaluate the quality of the services provided by the company from the point of view of its customers.

In order to achieve the objectives of the study، a questionnaire was distributed to a sample of 170 individuals from the company's customers، 150 of them were adopted، A number of statistical methods were used and processed by the SPSS 22.0 program to test the hypotheses that were developed and the results obtained.

The study indicates that customer evaluation of the quality of insurance services through the model varies from one dimension to the next، as well as a positive correlation between the quality of services and customer satisfaction، The quality of services affects the satisfaction of customers.