الإبداع التكنزلوجي آلية لتعزيز دعائم الميزة التنافسية في المؤسسة الإقتصادية

الملخص EN

This article seeks to answer the main question : how does technological innovation improve a company's competitive advantage ? Technological innovation is one of the most important mechanisms that allow the economic institution to develop a competitive advantage and obtain strategic returns for creative activities when the institution can obtain returns above the normal rate, being that this creativity is the only thing that allows him to renew his assets and contributes to obtaining a continuous competitive advantage.

Among the most important conclusions of the study, there are two sources of competitive advantage over the economic institution : internal sources mainly represented in the resources held by the institution, and other external sources : mainly represented in the three competitive strategies "lower cost, product differentiation, concentration".