التسويق الاجتماعي كأداة لترسيخ الصورة الذهنية للشركات في وقت الأزمة : حالة بعض الشركات في ظل أزمة فيروس كوفيد 19

الملخص EN

The aim of this paper is to learn the role of social marketing in solidifying the corporate mind-set in times of crisis by developing a theoretical framework for social marketing as well as the mental image and then the actions taken by some international companies to be seen in a quality form on the one hand and to mitigate the crisis on the other.

We finally found that these companies have taken social action toward the community, provided assistance at the level using social marketing activities to reduce the spread of the virus, and also solidify their image among consumers.