مكانة التكنولوجيات الحديثة للإعلام و الاتصال و دور تقنيات الإعلان المؤسساتي في إصلاح و تحديث طرق تسيير المرفق العام و صورة الخدمة العمومية الاستشفائية بالجزائر : "الإعلان أنموذجا" : بالمركز الاستشفائي الجامعي ابن باديس-قسنطينة

الملخص EN

Activating the work with various modern communication media in any institution is an urgent necessity imposed by the technological life on these institutions, especially the service ones, such as hospital health institutions, which must be translated into the marketing of their services through the various internal and external communication channels of the institution, which are produced on them in the future, there is no way to modernize and upgrade them as public facilities This can only be achieved through the development and updating of the data and information circulated through the available communication media, which are non-stressful and costly means upon which these public institutions rely to take many tasks and their own management decisions, which are an integral part of the community infrastructure aimed mainly at bringing closer Citizen of its services, And trying to attract the largest number of audiences to it and provide them with quality services that compete with the private sector, such as advertising.

The use of advertising as one of the modern and advanced means within the institution is a real investment to gain a lot of effort, money and time on the one hand, and to reach the achievement of the institution’s strategic goals with precision and mastery on the other hand, which are embodied in the near future of the institution in developing its institutional returns and upgrading the quality of public health services Provided to patients, especially when facing health natural disasters and crises.