الاتصال التسويقي الإلكتروني و تأثيره على الصورة السياحية : مدخل نظري

الملخص EN

Tourism today is among the most important sectors in many countries of the world, In order to develop and maintain them, States are seeking to use all means and methods, including marketing and communication methods.

Marketing communication is one of the most important elements of the marketing strategy leading to the development of tourism and attract tourists, In this context, the tourist image that is formed by the tourist is important because of the effects it can have on the decisions of the tourist when choosing a tourist destination or tourist product.

Because ICT has affected various areas of life, it has also had a direct impact on tourism.

This paper will try to highlight the importance of electronic marketing communication and analyze its impact on the tourist image formed by individuals.