دور العلاقات العامة في ترويج خدمات المؤسسات السياحية : دراسة حالة عينة من الوكالات السياحية بولاية بسكرة

الملخص EN

This research aims at examining the role of public relations in the promotion of the services of travel agencies as one of the main actors in the tourism sector, and as one of the key elements of the promotional mix since the activation of its role would benefit the travel agency and the State through the revitalization of tourism movement.

As a result, we have chosen three travel agencies operating at the level of Biskra namely: Algeria Tourism and Travel Agency, Necib Tourism Complex, Melkmi Travel Agency.

As for the data collection tool, we opted for the interview.

The study has concluded that despite the existence of many problems facing the tourism industry, travel agencies rely more on public relations rather than on other promotional means when promoting the region and Algeria as a whole.

This is because of the large benefits achieved by the public relations of the region through the partnership with foreign countries and bringing many foreign visitors to the region.