إدارة التنوع الثقافي كإستراتيجية لبناء ميزة تنافسية بالمؤسسة : قراءة في تجربة مؤسسة (International Business Machines IBM)‎

الملخص EN

It dealt with many studies that tried to know and address various aspects of the human resource within the organization, especially in terms of behavior, as the primary resource that achieves excellence and sustainability.

One of the modern approaches to the subject of the human resource is how to make it diversified to take advantage of the capabilities possessed by different groups within the organization.

This study aims to address the issue of managing cultural diversity as a strategic direction to build a competitive advantage in the organization, relying on analyzing this relationship on the approach presented by Taylor Cox according to a descriptive analytical approach, where he explained that the management of cultural diversity contributes to achieving a competitive advantage through a set of advantages that diversity achieves It is the advantage of reducing costs (enteeism costs and business turnover), acquiring resources and calling it "the inevitability of diversity", in addition to achieving creativity, problem solving, ease of control in marketing mechanisms and achieving organizational flexibility which he called the "value in diversity" hypothesis.

This is confirmed by the experience of the IBM Foundation, which we dealt with as a practical example, as we touched on the strategic and organizational practices that it adopted to manage this diversity successfully and linked it to what Cox presented in his approach.

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