القيم السوسيو-ثقافية في الإشهار التلفزيوني الجزائري : دراسة في الأنساق

الملخص EN

The discoure of television advertismont compsed of two lettres whichare: linguistic lettre and visual icongraphy letter.

It is one of the cultural industry forms, because it carries cultural representations and social values, which the advertiser seeks to instill a studied strategy to build the meanings, intended for the reciever, this will not be easy respecting reciever's habitos.