أثر نظم المعلومات المحاسبية على الميزة التنافسية الغير قابله للتقليد و الإستراتيجية البنكية النجاعة

الملخص EN

Competitive advantage is one of the most important challenges facing institutions today, as the degree of competition in the market is one of the factors that determine the ability of the institution to stand up to its competitors and ensure continuity.

The competition in the market in which the institution is active has led to the application of the latest administrative methods to confront this competition, especially accounting information systems.

They are based on the principle of environmental analysis, although the competitive environment continues to pressure the institution, but they are always seeking to gain competitive advantage or advantages through multiple strategies.

The main factor is that the most specific factor for the success of the institution is its competitive position.

Hence, its activity is ranked first and precedence over its competitors.

Secondly this is due to the processes of attraction and payment between the binary (environment - advantage) as the environment leads to the creation of the feature, new environment that increases their complexity and increases the strength of their competitive forces.