أثر المسؤولية الاجتماعية في تحقيق رضا الزبون : دراسة حالة شركة موبيليس ولاية الجلفة

الملخص EN

The objective of this study is to determine the impact of social responsibility on achieving customer satisfaction in Mobilis.

To achieve the objective of the study, a sample questionnaire was distributed to 40 clients from Mobilis in the state of Djelfa.

The study revealed that there is an impact of social responsibility practices in achieving customer satisfaction.

At the end of the study, a number of recommendations were made to achieve a higher level of social responsibility in Mobilis in order to increase the satisfaction of its customers.

Social development and training of its staff on ethics and promotion of development in poor communities, thereby increasing customer satisfaction.