أثر أخلاقيات الأعمال للمؤسسة على سلوك و أداء رجال البيع : دراسة حالة المنتجات الصيدلانية

الملخص EN

This study aimed to measure the effect of the Enterprise’s business ethics on the ethical conduct and the performance of pharmaceutical products.

salesmen from the point of view of the salesmen in the producing, emporting and distributing companies of the pharmaceutical products.

The study has reached a set of findings the most important are The level of the Enterprises businesses ethics in selling the pharmaceutical products is high.

and The level of the sales persons of the pharmaceutical products ethical conduct is high.

And Business ethics in the Enterprise affect the ethical behavior of men selling.

Business ethics also have a direct impact on salesmen's performance and indirect impact through their ethical behavior.