تأثير أساليب التسويق الرياضي في توفير التمويل الذاتي للأندية الرياضة في الجزائر : دراسة استطلاعية

الملخص EN

This study aims to know the role of sports marketing methods in providing self-financing for Algerian sports clubs as a bet that can be relied upon to diversify sources of financing with the aim of achieving cash surpluses that make the sports club in a more stable financial position, and it also allows us to know the ability and efficiency of the managers in charge of the sports club in Finding non-governmental financing alternatives, and among the findings of the study is the ence of a clear vision and a marketing message towards sports marketing methods by sports clubs in Algeria despite the fact that sports marketing methods help expand the field of sports club products and thus increase its financial returns, as the study suggests.

The need to pay attention to marketing and investment in the sports field of Algerian sports clubs and to work diligently to qualify the human cadre through the formation of specialized frameworks in the field of sports marketing.