استخدام النماذج الكمية و السلوكية لمعرفة إسهامات نظام ضمان الجودة في تسويق الخدمات التعليمية الجامعية : دراسة حالة جامعات الغرب الجزائري

الملخص EN

It is essential for any university institution to constantly study public opinion in order to know all about the characteristics that characterize it after the application of the quality system and the degree to which these characteristics affect the people and the actors within the market in which it operates.

The studies are of great interest and importance in order to know the position of the public from the university institution and thus can identify the strengths that it enjoys in order to strengthen them and focus on them in advertising campaigns as well as weaknesses in order to address them scientifically.

Apply the quality system and its strategy to ensure Have success in achieving the goals.

The use of quantitative methods to identify the strengths and weaknesses of university educational institutions is therefore essential to the success of the quality system in universities.

Hence, we raise the following problem: How do individuals make a decision to select and choose between alternatives in the university education institutions offered through the application of the quality system of higher education in Algeria?