توظيف أدوات التسويق الإلكتروني كآلية لتنشيط و ترقية خدمات المؤسسات السياحية في الجزائر : دراسة حالة بعض الوكالات السياحية (بولاية بشار)‎

الملخص EN

This research is intended to highlight the concept of e- marketing and the role it plays in promoting and enhancing the performance of tourism institutions and their activation.

This study Explain the importance of competition of all tourism services institutions in the use of modern means of communication in marketing tourism service and quality electronically.

In this presentation, we will try to highlight the concept of e-marketing for the tourism service and the mechanisms of activating it in the promotion and excellence of tourism product to qualify the tourism sector and hotel in Algeria.