السلوك الإبداعي و مساهمته في دعم متطلبات التميز المؤسسي - دراسة على عينة من شركات التأمين الجزائرية بولايتي الجلفة و الأغواط

الملخص EN

This study seeks to discover the impact of creative behavior on the business excellence requirements of a sample of Algerian insurance companies, where collected and analyzed the opinions of (74) respondents, by designing and distributing of a questionnaire divided into two axes, the first axis is about creative behavior and its five dimensions, the second axis related to the requirements of business excellence, where appropriate statistical tools were used to test the hypotheses, the study found that there is a significant impact of the dimensions of creative behavior (the ability to solve problems, the ability to change, and encourage creativity) on the requirements of business excellence, while the dimensions (risk-taking, communication capacity) did not affect the dependent variable, we also found an impact of creative behavior as a group on business excellence, as for the results of the differences showed that the perception of study variables does not differ according to (gender, age, and type of institution), but it differ according to factors (experience, name of the institution).