دور إستراتيجية الجذب الترويجية للمؤسسة الاقتصادية في تحقيق القيمة المدركة لدى زبائن موبليس

الملخص EN

The study aims to highlight the relationship between promotional Attraction strategy of the institution and the customer's perception of the value the use of a questionnaire addressed to a sample of 70 items, data was analyzed by the Spss program.

The study concluded that there is a statistical significance of the Mobilis promotional attraction strategy on the customer's awareness of the value of its products