بين حدة النزاع و درجة التوافق بين الأزواج في صنع قرار الشراء

الملخص EN

The aim of this paper is to identify consumer behavior by making a purchase decision for the Algerian family by analyzing the factors influencing the purchasing decision between the spouses and the degree of consensus in decision making.

In our study of the survey method, we relied on the questionnaire as an essential tool to identify the most important strategies used to reach a conflict-free purchasing decision ; We have reached through this study that there are several factors contributing to the conflict between the spouses during the process of making the purchase decision, the most important: purchasing power, and the difference of the brand, and that the intensity of the conflict decreases as the degree of intellectual compatibility between spouses and such stability of family, at work