دور التوزيع الدولي في تسهيل صادرات المؤسسات الاقتصادية : دراسة حالة مجمع صيدال

الملخص EN

In this study, we try to show the status of international distribution as a marketing mix in the Algerian export development institutions, whose main objective is to deliver products through distribution channels to the international consumer at the right time and place.

To this end, we have identified the ways in which international institutions can enter international markets.

We have also addressed concepts related to international distribution channels and strategies.

We have conducted a field study at the level of the Sidal Complex until we stand at the ways of penetrating the complex into international markets.

The possibility of dropping them on the rest of the institutions