الإشكاليات المنهجية في تحليل محتوى الويب

الملخص EN

The e-content technologies have made a fundamental development in the field of research, and imposed a new reality concerning the content analysis tool, which pushed the researcher to be familiar with the methodological procedures on one hand and the basics of digital writing and web publishing on the other hand.

Therefore, through this study we tried to address the most important problems that researchers may face in terms of identifying the format, subject, units of analysis, sample selection strategies and criteria for honesty and consistency, while offering the most appropriate ways to overcome these difficulties, such as relying on site quality standards, electronic analysis, how to choose a sample, and other methods that would assist them in carrying out analysis research, and web content, in addition, delivering a template showing how to integrate some e-evaluation criteria with traditional content analysis in order to reduce errors, improve efficiency and effectiveness of Media and Communication Research.