دور التوزيع في جذب المستهلكين للمؤسسات الصغيرة و المتوسطة : دراسة حالة مؤسسة ترافبس (TRAVEPS)‎

الملخص EN

This study aims at clarifying the role of the distribution in attracting consumers to small and medium enterprises by studying the TRAVEPS enterprise in the state of Blida, The study found a significant statistical effect between the distribution and consumers attraction.

whereas the success of small and medium enterprises in attracting consumers requires an integrated distribution strategy with a marketing strategy appropriate to the potential of material and human and in particular the nature of the products they provide, each product requires a specific distribution strategy This is done by offering the right product at the right time and place.