أثر تبني التسويق الأخضر على دعم الميزة التنافسية للمؤسسات الاقتصادية : دراسة حالة مؤسسة فرتيال عنابة

الملخص EN

The purpose of this research is to assess the impact of Green Marketing on Competitive Advantage of economic institutions, through an applied study on Fertial Company wich is located in Annaba.

the study reached a set of results, the most prominent are: The environmental orientation and Waste cancellation would contribute to the competitive advantage of Fertial company, While the res ults did not show any effect of the pricing policy and Product design in the same company on achieving its competitive advantage.

This made We focus on necessity for the company in question to reconsider its green marketing mix, especially Regarding her style in designing her products.