استراتيجية الإبتكار في الخدمة مدخل لتميز الأداء التسويقي الخدمي : حالة شركة موبيليس بشار

الملخص EN

The study seeks to identify and clarify and measure the impact of the innovation process in the service marketing mix marketing performance for business organizations, where the study was dropped to diagnose MOBILIS mobile phone Trader company in bechar and Tindouf, the study results reached in its analytical The innovation strategy's influence on the performance of Mobilis company, In additional, The party of statistical treatment of data through SPSS program the results found a statistically significant relationship between the innovation strategy to marketing mix elements separately and together in refine and distinguish Mobilis Foundation marketing performance.