الممارسات التسويقية في المؤسسات الاستشفائية الخاصة ومساهمتها في دعم التنمية الاجتماعية: دراسة حالة المؤسسة الاستشفائية الخاصة "الإحسان" بالشلف

الملخص EN

The health sector has become increasingly interested in its activities and at all levels.

the issue of marketing practices in the health sector has become a growing concern of hospitals in order to provide health services to the patients in the best possible manner and in a timely manner commensurate with their needs and aspirations in providing health service and satisfaction.

the health sector is one of the most important sectors that contribute to the social development in the countries, including Algeria, due to the efforts exerted by the state in this field and the great interest it has in this sector, both private and public, in order to achieve the desired development.

the role played by the marketing practices in this sector of health is to provide health services in a way that suits the expectations of customers, and raise the health level of hospital institutions and contribute to the achievement of social development.