مساهمة التسويق الإلكتروني في تنمية المسؤولية الاجتماعية : دراسة حالة مؤسسة اتصالات الجزائر-وكالة باتنة

الملخص EN

The aim of this study is to identify the impact of E-marketing on the development of social responsibility with items of (website, E-Product, E-Price, E-Promotion, E-Place) of Algeria Telecommunications Corporation in Batna.

To reach this goal, 58 questionnaires were distributed to the study sample members represented by the heads of departments of Algeria Telecommunications Corporation (Batna) and its administrative staff 53 questionnaires were retrieved.

After sorting, 49 of them were valid for the statistical analysis with an import rate of 84.

48%.

So as to analyze the obtained data, several statistical methods were used, such as percentages, standard deviation, one-way analysis of variance and simple regression.

After conducting the descriptive analysis of the study and testing hypotheses, the study found that there is a statistically significant effect at the level of E-marketing on the development of social responsibility in the Corporation in question estimated at 41.

6%.