صوت الزبون مدخل لتحقيق قيمة الزبون : بحث ميداني في مستشفي الرازي الأهلي

الملخص EN

The research aims to generate knowledge about the approval of hearing the customer's voice as an effective input in achieving the customer value in Al-Razi Hospital Private.

The research sample consisted of a group of customers who benefit from the service provided by the hospital, and accordingly the number of sample individuals was (40) individuals, and the questionnaire was used as a tool to collect information.

The most important finding of the researcher was that there was an interest by Al-Razi Al-Ahli Hospital to hear the customer's voice and the permanent pursuit of work according to it, and it also appeared that there was a noticeable interest on the part of the hospital's administration in the constant pursuit of customer value.