الذكاء التنافسي و أثره على الأداء الإستراتيجي للشركة : (دراسة حالة شركة سيلاس للإسمنت جمورة-بسكرة-)‎

الملخص EN

The purpose of this research paper is to analyze the impact of competitive intelligence on strategic performance, by defining the conceptual framework for competitive intelligence and strategic performance, then building a network of relationships between competitive intelligence in its various dimensions (technological intelligence, customer intelligence, alliance intelligence) and strategic performance.

Using the interviews with Tires Silas Cement Company, Based on a qualitative analysis of the interviews has found out the reality competitive intelligence in improving strategic performance was explored.

And the study reached several results, the most important of which is that competitive intelligence affects the strategic performance of the Silas Foundation in the affirmative and leads to improving it.