دور التسويق الأخضر في ترسيخ العلامة التجارية لدى الزبون : دراسة ميدانية لمؤسسة الدهن لولاية سوق أهراس

الملخص EN

The study aims to identify the role of Algeria's adoption of green marketing, which has become a necessity necessitated by economic and environmental changes.

It is no longer a choice but a necessity for institutions to achieve a competitive position and develop their market share in the minds of consumers by producing international products according to international environmental standards.