أنواع اليقظة الاستراتيجية مدخلا للتجديد الاستراتيجي : دراسة استطلاعية لآراء عينة من القيادات الإدارية في شركة ديالى العامة للصناعات الكهربائية

الملخص EN

The main objective of the study is to ascertain the extent to which strategic vigilance types are applied in order to reach the highest level of strategic renewal of the Company sample research.

The importance of the study in the company's quest to adopt the concept of strategic renewal in a dynamic environment is rapidly changing through the application of types of strategic Vigilance, which gives the owners of the administrative leaders to enjoy the skills and capabilities are able to respond quickly to the needs of diverse customers.

Here arises the problem of the study with the main question and to what extent do strategic vigilance types contribute to strategic renewal in the company being investigated? The Field side was selected in the field of Diyala General Company for Electrical Industries.

(80) questionnaires were distributed to the administrative leaders at various administrative levels.

Seventy (73) samples were retrieved for the analysis.

The researcher adopted the questionnaire as a main tool as well as field interviews.

Conclusions: The results showed a significant correlation between strategic alertness and strategic renewal.

The result is that the management of the company, which exercises good strategic vigilance, will inevitably enhance the strategic renewal of the company.