فاعلية الإجراءات الاحترازية المتخذة لمواجهة الأزمات العالمية في تقليص مخاوف الشراء عبر الإنترنت : دراسة ميدانية بالتطبيق على عينة من الشباب المصري

الملخص EN

The effectiveness of precautionary measures taken to confront global crises in reducing fears of online purchasing- A field study by applying to a sample of Egyptian youth

The main aim of this research is to identify the impact of the precautionary measures taken by the state to confront the Corona crisis, on online purchasing behavior of a sample of Egyptian youth, by conducting a questionnaire on (300) individuals, from April to July 2020, the research relied in its theoretical framework on (Technology Acceptance Model, Panic Buying Model, and Conceptual Model), the main results indicated that, the psychological factors are the most important factors of respondents' reliance on online purchases with relative importance of 68% , and the impact of the corona crisis was moderate in its effect on online purchasing behavior for respondents by 69.3% , the most important factors that affected on adoption of online buying behavior during the corona crisis, are the good reputation of the website, the quality of after-sales services.

The most important online purchasing concern during the corona crisis was the quality of the product with relative importance 92% , It was also revealed that there was an inverse relationship between all the purchasing concerns of the respondents via internet and between (perception of the possibility of controlling the purchasing process - the trend towards the purchasing process - the reasons for relying on the purchase through Internet - confidence in products and services offered on the internet).

There was an inverse relationship between respondents' fears of purchasing online (safety concerns, product quality, price) and their adoption of online buying behavior during the corona crisis, while there is no relationship between (shipping concerns) and their adoption of the behavior of online purchase.