تحليل العلاقة بين مواقع التواصل الاجتماعي (Facebook)‎ و التسويق الوردي : دراسة ميدانية لعينة من محلات بيع-الألبسة النسائية في مدينة دهوك

الملخص EN

The present research aims to analyze the relationship between social networking sites represented by Facebook and pink marketing.

A number of research questions have been formulated that reflect the research problem, in light of which the objectives and importance of the research were determined, In order to achieve these objectives, a questionnaire was designed to include (20) paragraphs to collect primary data from the sample of the research consisting of (46) individual respondents, distributed these forms to a group of shops selling women's clothing in the city of Dohuk, In the light of this, data collection and analysis of hypotheses were collected using the statistical package (SPSS).

Several statistical methods were used to achieve the research objectives.

The research reached a number of conclusions: 1.

The results of the analysis showed that there is a correlation between the social networking sites (facebook) and the pink marketing, as well as the existence of a correlation between them.

In the light of that, a number of proposals were made: 1.

Encourage sales organizations to create pages for them on Facebook and use them in the promotion and sale of their products in order to keep abreast of technological developments in the field of marketing.2.

Attention to women customers as they represent the largest percentage in making purchasing decisions, as well as different needs and desires of men.