السياحة السينمائية : عندما يمتزج الخطاب الاشهاري بالخطاب السينمائي

الملخص EN

This research paper addresses the subject of cinematic tourism that mixes two types of speeches: the first type is advertising speech as one of the important behaviors to market products and services, and the second type is cinematic discourse as one of the soft power that movie makers have used to promote tourist destinations, both of these speeches are an important part of the media discourse that is playing an active role in developing various contemporary human activities, whether political, economic, social…etc, given the enormous impact of cinema on the lives of the recepients and on their patterns of behavior and tastes, it has been imployed by governments to attract tourists, through cinematic films that are filmed in tourist attraction places.

Key words: Cinematic tourism - Advertising speech - Cinematic speech - Tourism marketing.