التسويق الابتكاري و دوره في تعظيم أرباح المؤسسات الخدماتية : دراسة حالة متعامل الهاتف النقال أوريدو

الملخص EN

Excellence has many sources, and innovation is considered the most important one, whereby the service establishment allows, in light of these changes, to achieve a continuous competitive advantage that enables it to face the challenges dictated by environmental conditions.

Hence the concept of innovative marketing, which has become the subject of interest of many academics and practitioners in the field of marketing, where Financial returns have become the center of attention of organizations and the focus of any activity they undertake, as they seek to devise ideas and specifications that transform them into standards and standards according to which their products are produced, so they have been racing towards satisfying their customers in various ways and means to obtain the desired returns.

To demonstrate this, we decided to use the descriptive analytical approach to determine what is innovative marketing, and to analyze how to maximize financial profits in the best and least expensive way, with the use of the statistical tool spss, whose data indicated a statistically significant effect of innovative marketing in maximizing profits for the studied service organization.