مدى مساهمة عناصر و دعائم التسويق الإلكتروني في الحكم على جودة الخدمات : دراسة استطلاع أراء الزبائن

الملخص EN

The aim of this study is to address the subject of electronic marketing and marketing mix, and the extent to which it contributes to the quality of customer services in Algeria.

The study focused on the theoretical and applied aspects of the relationship between the two variables through a questionnaire directed at 80 individual members of the study community, And concluded that there was a linear relationship between the elements of the marketing mix and its pillars and the quality of services to the institutions