دور المعرفة التسويقية في تحديد الخيارات الإستراتيجية للمؤسسة

الملخص EN

This study aims to identify the role that knowledge management plays, with its different dimensions, in delimiting the business' strategic options.

To this end, it is worth pointing out that the business' complete knowledge of its clients and the assimilation of their needs, the knowledge of its rivals as well as the knowledge that the business has relating to demanded products in markets and the means of reaching a high level of qualitative characteristics that meet client's needs, and the detailed knowledge of equipment resources' origin, represent by and large the concept of knowledge management.

By possessing that vital knowledge, the company can raise its capacities to have a clear vision regarding to the future of its business, which remains surrounded by risks and economic environment's variation.

Thus, the knowledge management contributes to the continuity and the guarantee of a distinguished competitive position for the business; by adopting a strategic option that allows getting out the message of the business which leads have been defined according to a concise strategic vision.