أثر برامج كسب الولاء في تحقيق الميزة التنافسية للمؤسسة : دراسة ميدانية لمؤسسة موبيليس

الملخص EN

This study aims at finding out the impact of the loyalty programs adopted by Mobilis in achieving competitive advantage in light of the various transformations witnessed by the business world of intense competition.

Among the most important loyalty programs are customer magazines, after-sales services, and customer club.

In the current study, the researcher address the issue of the impact of loyalty programs on achieving the competitive advantage of Mobilis.

In order to achieve the objectives of the study, a questionnaire was designed and distributed to a random sample of (70) employees in Mobilis.

We focused on the commercial agencies of three states (M'sila, Bouira, and Bordj Bou Arréridj).

SPSS (version 22), and a statistically significant impact of 0.

05 for loyalty programs in achieving the competitive advantage of Mobilis were found.