تبني الابتكار كآلية لتحسين الميزة التنافسية للمؤسسة الاقتصادية : عرض تجربة سفيتال للصناعات الغذائية

الملخص EN

This research aims to highlight the role played by innovation in improving the competitive advantage of economic enterprise, to achieve this goal, we have adopted a descriptive approach to the theoretical side, and we have adopted the case study to show the experience of Cevital leader in the food industry in Algeria; We collected information depending on the enterprise documents and interviewing several managers.

The most important Results of the research that the adoption of innovation by Cevital improving the cost advantage through the implementation of the supply chain management system and the CLR system and application of innovation in processes, and improving The differentiation advantage through the application of new marketing methods, and the continuous development of a products.