أثر التسويق الداخلي على الولاء التنظيمي لدى موظفي شركة موبيليس

الملخص EN

The aim of this study is to identify "Impact of Internal Marketing on Organizational Loyalty among Employees of Mobilis Company in Bechar " Descriptive analytical method has been used to test the hypotheses of the study, and data were collected through a questionnaire designed for this purpose.

the study identifies a community of employees Foundation of them were selected sample size was 37 employees.

was this relationship is tested using SPSS 19 statistical program.

The study concluded that there is a positive impact of internal marketing with its various dimensions on organizational loyalty among Employees of Mobilis CO.