أثر الذكاء المعرفي في تنفيذ استراتيجيات التسويق البيئي : دراسة تحليلية لآراء عينة من المديرين والموظفين في شركة پایونیر للصناعات الدوائية في مدينة السليمانية-العراق

الملخص AR

The Cognitive intelligence is regarded as one of the most recent and important subjects in academia and business.

It is of one of the subjects that are still evolving, both theoretically and practically.

This subject is considered as one of the intangible issues which add the value of the organisation and, directly, affects its competitiveness and market share.

To achieve this goal, the researcher adopted an analytical descriptive approach based on explanation, analysis and interpretation by reviewing the relevant literature and using the questionnaire as a main tool for collecting data.

A number of tests were carried out before and after distributions of the questionnaires to a sample of managers and employees In Pioneer Company for pharmaceutical industries in Sulaimani- Iraq to verify the veracity of the questionnaire and its validity in measuring their variables, which are the Cognitive intelligence as an independent variable and environmental marketing strategies as a dependent variable.

Many Statistical methods were used to find the frequency, percentage, mein, standard deviation, and the coefficient of variation in describing the research variables.

In conclusion of the analysis, the researcher concluded that there is existence of mutual effect between the two variables of the research with significant confidence.

In the light of the findings of the researcher, a number of recommendations were presented, hoping to be used by research organizations, the most important of which is that the responding organization should work to provide suitable specialised training programmes for the employees covering Cognitive intelligence and environmental marketing strategies.

This could be done in cooperation with the universities and technical institutes of Sulaimani City.