أثر الأدوات الترويجية على تنشيط الخدمة السياحية : دراسة حالة وكالة دليوح للسياحة و الأسفار

الملخص EN

The purpose of this paper is to highlight the role played by promotional tools in increasing the activity of tourism services.

In order to achieve this objective, we focused on the components of the promotional mix of agency Daliouh for tourism and travel and its effectiveness in activating its tourism services.

We used the analytical descriptive approach to the nature of the study and its subject, and to collect the field information questionnaire, where we distributed 100 form and reached a range of results, including: There is a significant relationship between the promotional tools and the revitalization of tourists service The study presented a number of recommendations, including: Trying to spread the culture of internal tourism inside and outside the state because Algeria contains natural and archaeological places untapped; participating in the National Salon for tourism and not only on the local, in order to gain more experience through friction With other agency experiences.

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