استراتيجيات الابتكار التكنولوجي كضرورة حتمية لترقية تنافسية المؤسسات في ضل الاقتصاد الغير مادي : دراسة حالة : PME في الجزائر

الملخص EN

The aim of the research is to present strategies of technological innovation as an imperative to upgrade the competitiveness of small and medium enterprises In an immaterial economy in Algeria, Where global systems were characterized by flexibility and sensitivity, and creativity and innovation is one of the most important tools to meet these transformations, The study concluded that technological innovation in SMEs is not the only guarantee for their development, but in reality this technology must be in the hands of trained users.