البعد السيميو-تداولي للصورة في الخطاب الإشهاري : إشهار Renault Symbol أنموذجا

الملخص EN

Renault symbol.

Today, we live in the time of the picture with distinction in parallel to the time of words.

It is the time of image and speech together.

The picture with us accompanies us in our important and marginal moments, and is connected to us in an unprecedented manner in all aspects of life, As publicity is the industry of the age, born out of the human need to communicate, influence, persuade and meet the needs of the public, it is indisputably one of the discourses that fall within the daily cultural practices, This article attempts to shed light on the media discourse that transcends the socio-economic aspect associated with commercial advertising to its cultural character, which is composed of its linguistic, iconic, semiotic and pragmatic, through the selection of one of the Algerian publicity promoting the Renault symbol.