سيمياء الأهواء في خطاب الصورة الإشهارية

الملخص EN

This study aims to identify the techniques employed by the advertisement maker to influence the (consumer) receiver; Including addressing his passions by focusing on body language in many cases to transfer it from emotional states to states of action.

It also addresses the causes that cause the human to drive behind the shopping and keeping up with the people, in search of psychological happiness that may be instantaneous or permanent.