أثر الفايسبوك على مراحل القرار الشرائي للسائح الجزائري : دراسة ميدانية

الملخص EN

This study aimed to know the impact of facebook web site on purchasing decision steps for the Algerian tourists, so a questionnaire used as tool to collect data, the questionnaire distributed on convenience sample consisting 42 tourists.

The finding of this study sure that facebook web site has a positive effect on purchasing decision steps for the Algerian tourists, also it showed that there is no statistical differentiation on the impact of facebook web site on purchasing decision steps for the Algerian tourists as regards by gender, educational calcification, and age category.

This study recommended that it should be that the tourist bodies (Hotels, Tourist Agencies) create official facebook web site to make more benefits from this web site through encourage the tourists to give their views and suggestion to improve a tourism industry.