الذكاء الاستراتيجي و دوره في تفعيل القدرات التسويقية في المؤسسة الاقتصادية : دراسة حالة مؤسسة سوفيتال الجزائر

الملخص EN

The objective of this study is to shed light on strategic intelligence and its contribution to enhancing marketing capabilities.

The practical side was devoted to study in the development of marketing capabilities at Sofitel, Studies on theses and assemblies 94, frame, may be useful in the analysis of results, and are based on several statistical methods for data analysis.

The study reached several reports and results, the most important of which is that strategic intelligence has no effect on activating the marketing ability, as well as the need to open the complex partnership door especially with foreign institutions in order to acquire new knowledge and skills that enable them to innovate and compete.