قياس أثر الإعلان عبر مواقع التواصل الاجتماعي على الصورة المدركة للعلامة التجارية : دراسة حالة العلامة Ooredoo

الملخص EN

This study aimed to measure the impact of advertising on social networks on the perceived image of the brand Ooredoo.

To achieve this goal, the researcher distributed an electronic questionnaire to a sample of 60 Ooredoo customers belonging to her Facebook newspaper, in order to test the hypotheses of the study, and the study reached a set of results, the most important of which are There are no statistically significant differences at the level of significance 0.

05 for the Algerian customer's perception of the Ooredoo brand's image on the social networking site Facebook, due to their demographic characteristics, in addition to the presence of a statistically significant effect at a significant level of 0.

05 for the Ooredoo advertisements via Facebook on its perceived image with the Algerian customer.